A blog where I do all the thinking so you don't have to.
Welcome back to a case study (damn Eliza there are a lot those) …yes I know! Today we will dive into the wonderful world of online shopping. The internet has touched countless elements of life as we know it. Digital technologies continue to impact emerging and established industries in ways never before seen. Below we …
Continue reading “The Internet + Consumerism = A Job Well Done”
Welcome back everyone! After last week’s case study, I don’t want to make you read another insanely long blog! So, this week I am going to walk you all through a mini case study on iconic outdoor brand, Patagonia. The history of the Patagonia brand is innovative and emphasises how environmentally conscious companies can continue …
Buckle up – you’re in for a small essay. As we all know, social media and digital channels are forever changing our marketing and purchasing environments. Society remains fascinated with the ins and outs of other people’s lives (did I hear someone say The Bachelor and Geordie Shore?). This fascination has increased social media’s capacity …
Continue reading “Case Study – Social Media – Do Celebrities Call all the Shots?”
1a. Explain the concept of Digital marketing. Digital marketing is commonly defined as: achieving marketing objectives through applying digital media data and technology. However, digital marketing is not dissimilar to regular marketing. It allows for a macro and microenvironment, the 7 P’s and SWOT analysis methodologies, all working within the world of digital technologies and …
Continue reading “Initial Uni Blog Re-Done (Yes I accidentally deleted half my site)”
For week three’s short video post, I decided to showcase my passion. The great outdoors and the two I enjoy this with, my partner Reece and our dog Akira. We are blessed in Canberra to be the ‘Bush Capital’ and be minutes from all nature has to offer.
A digital marketer must review current techniques used by a brand online to satisfy customers. The antecedents proposed by Rose and Hair (2011) are extremely useful because they cover conscious influences (e.g. perceived ease of use) and unconscious influences (e.g. information processing). The distinction between the conscious and unconscious influences are important for my blog. …
Continue reading “Consumer Online Experiences – As Discussed by Rose and Hair (2011)”
I am currently studying a double degree in Marketing Management and Communications in Advertising. This was not my initial dream. After year 12 I had a drive to study international relations and psychology, but the part of me driven to be creative was screaming out for attention. So instead I followed that voice and arrived …
Eliza's Thinking.